Direct Mail Ideas – Creating “Important” Preception

Recently, I receive one mail from my mail box. Although it is an official looking mail, something which I don’t usually open as the only mails I receive nowadays are bank statements and other insurance stuff. So.. in all cases of being “official”.. they usually have to “wait”…

However, this mail that I receive really “sticks” out and I really wanted to open it up to see whats inside.

Because of the “brilliance” of this mail itself, i decided to shoot a very short video stating how you can use this one idea to create that perception in any of your direct mail campaign.

Let me tell you that it works… and it works like crazy – as it, getting your prospect to open up your marketing message.

So… here’s the short little video I did for you and hopefully, it’ll spun some ideas for your direct mailings =)