Facebook Overtakes Google As The Most Popular Site In The World
CNN recently reported that Facebook has overtaken Google to become the number website in the world !
In fact, according to comScore, Facebook is also first when it comes to the total amount of time users are spending on the site.
In August, U.S. web users spent 41.1 million minutes on Facebook, which was about 9.9 percent of their entire web-surfing time in that month.
In this same period, people spent 39.8 million minutes on all of Google’s sites, and those include another huge online timesink — YouTube.
comScore puts Yahoo in third place, with U.S. web users spending 37.7 million minutes on its sites, which was about 9.1 percent of their web surfing time in August.
Now… we are looking at some really crazy numbers here and for business and marketers wise… if you have not started your switch or at least start to do your marketing through facebook, then.. you are going to be behind the market trend.
The main beauty of facebook is because of the networks. Whatever you do or wishes to share, will be made known to all your other friends.
For example, when you like a fan page, and if you have 2000 friends that are in your friend’s list, they will be able to see what you like. So.. when say.. 30 of these friends also happen to have your same interest and see what you like, they too can spread to a second tier of people.
In other words… your business can really spread virally.
Factoring in the fact that the amount of time people spend on facebook… your business can only become better.
Another advantage of using facebook is the demographics and psychographics of your target market… their interest, likes, hobbies, age group.
Now this is even bigger… because now that you are able to target the right audience with either free or very little advertising dollars. Its so powerful that its crazy…
Once you know how to properly target your audience… you can literally put tons of visitors and traffic to your website for pennies on the dollar.
This above was a screen shot I did to test a recent campaign. As you can see.. the first ad cos just 0.2 cents per click ! and the second ad cost about just 0.8 cents per click.
Overall.. that’s 2400 targeted traffic funneled through where I want them to go.
Imagine doing this through Google Adwords… not only do you need to worry about your quality score.. but you also have to watch out before burning a hole in your advertising budget.
and no.. I am not asking you to switch over to Facebook completely, but rather.. you need to diversify and attack your market in different ways and different angles.
So.. if you have not started your marketing campaign through Facebook… its high time that you do so =)