Want to know how you can spy on your competitor’s Facebook ads and find out exactly how they are targeting ?
Here’s a cheap a relatively free way to do it…
1) In any ad, Desktop or even Mobile, you will see a drop down button on the top right hand corner.
2) Click on it and it will drop down a list of options for you to choose from:
3) Select “Why am I seeing this ad”
4) Facebook will bring out a sample of why this ad is showing.
Let me show you a sample:
The same applies for any right hand side ads.
You can do the same step if the ads shown are using Facebook’s own ad platform:
You get my point.
With this method, sometimes you can dig into what your competitors are thinking and how they re targeting.
The data isn’t a lot and while it is also said that you need to like a lot of pages to get this to work.. but because most people are using OCPM in their targeting, it seems like Facebook does categorize you into a certain targeting category, thus… sometimes, you may be able to find out new targets or ideas you never thought of before.
Yes, I’ve personally seen it… and I might be using that targeting to test its effectiveness.
So.. that’s it, a Free and relatively easy way to spy on the targeting your competitors are doing in Facebook.
Go test it out and let me know what you think =)